How To Recycle, Repurpose, And Refresh Your Content

Once you have your email series all set , you can offer the series to readers on your blog and use it as an opportunity to collect new leads and subscribers. Gretchen Rubin does this extremely well with her 21-Day Projects, which she uses as giveaways and new revenue streams. James Clear, who has been featured here on the Buffer blog before, is an example of a popular blogger who republishes his original content to his Quora blog. Blogger Sarah Von Bargen has her own method for refreshing old posts, and it involves some neat uses of imagery and headline rewrites. Modifying old content in this way can be a somewhat straightforward process. You may be able to salvage the majority of the content and only change a few details.

Your content is outstanding, and you work hard to keep it that way. Rewrite or revise certain sections to make sure that the content flows smoothly and that your voice is consistent across the board. Once you’re finished, the longer content piece won’t seem like such a daunting task anymore. Youcouldcreate new content every time you’re scheduled to push more out.

The messages used in videos should be your main selling proposition points appearing as onscreen text. Usually in the form of a quick question and answer. Video Trailer is ideal to create a buzz and hype around of announcement of your upcoming explainer video. Following all the steps by now, you should instead of only two pieces, have already eight pieces of content. This way you`ve got out of one piece of content – script for voiceover, three pieces, from which you can benefit in terms of search engine optimization.

Host a webinar that teaches participants how to use your product or educates them on its benefits. Your audience is hungry for knowledge, so give them a practical way to learn. There are many strategies to recycle, reuse and repurpose content, and we’re sharing eight of them with you here. Hope you’ll get the best out of these methods of repurposing content. If you know some more other great ways of repurposing content, just let us know in the comments.

So if that’s the case, why not actually create a book, or rather an e-book? There are advantages to an e-book both for you and for your readers. As a publisher, an e-book offers you tremendous flexibility and variety in terms of structure and design, allowing you to come up with an absolutely unique product. As podcast marketing a reader, an e-book is easy to carry and easy to access (whether it’s on a laptop, tablet, mobile or e-reader). It also doesn’t take up too much space , you can easily navigate between chapters and sections, as well as highlight or bookmark paragraphs or pages.

You can turn your content into a slide deck presentation and upload it to sites like SlideShare. The site allows you to search slide decks both by topic and user, giving uploaders the benefit of a “channel”-like fame. Despite the general feeling of “death-by-powerpoint” in class and corporate settings, going through a presentation on your own can be quite an entertaining prospect. It’s more engaging than a paper and more interactive than a video. Moreover, it allows you to impress the reader on more than content .

You can also replay the #SEOgofish tweetchat on Nurph in real time. Danielle is a former sales and recruiting leader turned freelance inbound marketer, using her background in sales management to drive the bottom line for marketing efforts. When she is not directing high-level strategy, blogging, or at networking events, you can find her watching way too much TV with a nice glass of red wine.